A custom illustration was created for the Smithsonian National Museum of Natural History Annual Fund logo using the iconic elephant at the entrance of the museum as an inspiration. The elephant was my inspiration for the custom illustration. A direct mail piece was created featuring this logo requesting financial support to sustain the museum. The brochure outlines the benefits of donating and includes enrollment card and reply envelope as inserts. The die cut slit cut from the shape of the Annual Fund logo was a smart way to keep the brochure closed and the inserts tucked in securely.