The Golden Triangle is the heart of DC’s business district, stretching from the front yard of the White House to Dupont Circle. The Golden Triangle BID is a nonprofit corporation that works to enhance the Golden Triangle. 

 

Every year the BID hosts an annual meeting and sends out an annual report. "Keeps Getting Brighter" was selected as the theme to be featured on the materials surrounding these events and publications for several years to come. A logo was created and the campaign has been used successfully for the last three years without feeling stale.